Wednesday, July 6, 2011

Press Release - SpaRitual In Pink Collection


Benefits Cancer Education

Portion of proceeds donated to Cancer Schmancer

SpaRitual is pleased to introduce In Pink 2011, a new line of nail lacquers inspired by the beauty, strength and perseverance inherent to women. The lacquers are formulated with sparkling Pink Diamond powder, which shimmers on the nail, representing the knowledge and clarity women possess. In celebration of this beauty and strength, 20% of all proceeds will be donated to Cancer Schmancer, an early detection education and cancer advocacy program developed by actress Fran Drescher, to help women experiencing any stage of cancer, and to help beat it before it begins.

"I'm very excited about our partnership,” says Drescher. “SpaRitual is a great family run business and they are actively developing products that are symbiotic with Cancer Schmancer's goal to make cosmetics safer for women."

“The In Pink collection represents a reverence for the strength and personal power that all women possess,” says SpaRitual founder Shel Pink. “We’re so pleased to be involved with Cancer Schmancer, and to support the foundation’s efforts to help women fight cancer—before it progresses.”

As a philosophy-driven brand, SpaRitual is deeply committed to promoting women’s health, now through this kind of direct support and by the use of all-natural, completely non-toxic ingredients. SpaRitual’s In Pink 2011 lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to fit the soul-nourishing slow-beauty ritual experience.

In Pink shades include Strength, a shimmering pink, Knowledge, a golden pink and Clarity, a sheer, glittering pink, and all are available September 1, 2011 for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at and

For more information, please contact Kate Franklin or visit us online at

I'm so looking forward to getting swatches of these up for all of you. I just received the polishes today and they are GOR-GEOUS!


Nailderella said...

I'm also looking forward to see them!

Kari said...

I will try to start swatching these on Friday! :)