Press Release - Rimmel London "Get The Look" App!

This holiday season, turn to Rimmel London's newly launched “Get The Look App” to create and try on various holiday looks.  This is the perfect way to virtually try on different holiday trends with the click of a button.  From Rimmel's beautiful bold red lip colors to their metallic eyeshadows and volumizing mascaras, there are so many options to create a stunning holiday look.    Utilizing groundbreaking technology, the app allows each user to “try on” beauty looks from anywhere—the red carpet, an ad in a magazine, or her makeup beauty-savvy friends—and then directs her as to how to recreate it using Rimmel London makeup. Simply snap a picture of a look you’d like to steal and watch it appear on your face in a real-time, selfie-style video. If you like what you see, the app provides a list of Rimmel London makeup to reconstruct the look yourself, giving you the option to click and buy exclusively via Amazon.com.  The app makes recreating your favorite holiday looks simple, but the technology it uses is anything but. Rimmel London Get The Look is the first augmented reality app to reproduce a make-up look with highly accurate color, shape, and texture simulations in real-time. Our cutting-edge, patented face-tracking and visualization technology follows each user’s movements in 3D, so your desired makeup look appears on your face convincingly, accounting for a change in face, eye and lip shapes from the snapped picture. Link to Get The Look App- (I haven't tried this yet, guys, but I'm really excited to! Doesn't it sound like fun?) xo, K