Press Release - SpaRitual Wilde Collection

WILDE: AN EVOCATIVE PALATE OF MYSTICAL TONES

Introducing SpaRitual’s Newest Fall 2011 Nail Lacquer Collection

Inspired by nature and the wild woman archetype featured in Clarissa Pinkola Estes’ Women Who Run with the Wolves, SpaRitual celebrates a new perspective on beauty with the release of Wilde, the brand’s newest Fall 2011 nail lacquer collection.

The Wilde woman embodies her authentic self while moving with the natural rhythms of life. These jeweled lacquer colors represent her warmth and strength and have a mystical depth of color in each layer. Wilde shades include Spirit Child, a fiery red shimmer, Running with Wolves, a rich copper patina, Rhythm of Life, a glistening emerald, Instinct, a majestic, shimmering purple, Howl, a deep, golden black, and Sacred Ground, a sparkling grey.

“The Wilde collection encourages women to tap into their truest selves, and express themselves through feminine, sensual colors,” says SpaRitual founder & CCO, Shel Pink.

SpaRitual is committed to providing organic, natural-care products that nourish the mind, spirit and body connection which are also environmentally kind. The Wilde lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin and the fully recyclable SpaRitual bottle is crafted in Italy from reusable glass and other natural elements. The applicator features a comfortable rubber grip for precise application. SpaRitual also uses eco-friendly packaging and printing processes, including water-soluble soy inks and FSC certified papers.

The Wilde Fall 2011 Collection lacquers will be available September 1, 2011, for $10.00 each at fine salons and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail Lacquers and Elixirs are also available online at skinstore.com and skincarerx.com.

For more information, please contact Kate Franklin or visit us online at www.sparitual.com.

I have a special mani saved for tomorrow but I will try to get swatches of these up asap. I just received the collection today and the colors are fabulous!