Press Release - Rimmel London "Get The Look" App!

This holiday season, turn to Rimmel London's newly launched “Get The Look App” to create and try on various holiday looks.  This is the perfect way to virtually try on different holiday trends with the click of a button.  From Rimmel's beautiful bold red lip colors to their metallic eyeshadows and volumizing mascaras, there are so many options to create a stunning holiday look.    Utilizing groundbreaking technology, the app allows each user to “try on” beauty looks from anywhere—the red carpet, an ad in a magazine, or her makeup beauty-savvy friends—and then directs her as to how to recreate it using Rimmel London makeup. Simply snap a picture of a look you’d like to steal and watch it appear on your face in a real-time, selfie-style video. If you like what you see, the app provides a list of Rimmel London makeup to reconstruct the look yourself, giving you the option to click and buy exclusively via Amazon.com.  The app makes recreating your favorite holiday looks simple, but the technology it uses is anything but. Rimmel London Get The Look is the first augmented reality app to reproduce a make-up look with highly accurate color, shape, and texture simulations in real-time. Our cutting-edge, patented face-tracking and visualization technology follows each user’s movements in 3D, so your desired makeup look appears on your face convincingly, accounting for a change in face, eye and lip shapes from the snapped picture. Link to Get The Look App- (I haven't tried this yet, guys, but I'm really excited to! Doesn't it sound like fun?) xo, K

Press Release - Zoya Spooky Glam Promo

  

                      

ZOYA HALLOWEEN PROMO!
Get three Spooky Glam ZOYA NAIL POLISH shades for FREE.

·         Storm (Black Metallic Glam Sparkle Nail Polish)

·         Mimi (Purple Metallic Glam Sparkle Nail Polish)

·         Amy (Orange Metallic Glam Sparkle Nail Polish)

With any purchase of $25 or more, exclusively on zoya.com!

Now thru Halloween (10/31/15)

USE CODE: GLAM3

Press Release - Zoya MatteVelvet

BACK BY POPULAR DEMAND!!!
ZOYA MATTEVELVET
Six new MATTEVELVET Nail Colors to slip into this WINTER/HOLIDAY season.

The best-selling, MATTEVELVET finish returns this holiday season with six new shades. Each nail polish perfectly opaque, matte color with that extra special ZOYA MATTEVELVET fleck finish everyone loves.

·         Aspen (ZP814) - a sparkling artic white with a micronized diamond pearl fleck.

·         Sue (ZP815) - a soft champagne gold with a multi-hued oyster shell pearl fleck.

·         Amal (ZP816) – a classic crimson red with a ruby red pearl fleck.

·         Iris (ZP817) - a deep amethyst with a fuchsia pearl fleck.

·         Yves (ZP818) - a deep sapphire that's midway in between indigo and royal blue with a blue pearl fleck.

·         Honor (ZP819) - a true emerald green with a tone on tone emerald pearl fleck.

NOTE: MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, glossy top coat or speed dryer. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry surface yields the best results for matte nail color wear. To extend wear, apply one coat of the Zoya Matte Velvet Topcoat over your favorite matte shades after polish is completely dry.

AVAILABLE NOW!
ZOYA IS THE HEALTHY COLOR OF FASHION!Zoya MATTEVELVET Colors, 0.5 oz. -  $10 (US) ea.
Zoya MATTEVELVET Color Sampler, 6 – 0.5 oz. bottles -  $60 (US)

Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Press Release - Sally Hansen Hard As Nails Xtreme Wear

GIVE YOUR MANICURE FESTIVAL FLARE WITH SALLY HANSEN®’S

NEW HARD AS NAILS® XTREME WEAR® COLLECTION

This season is all about vibrant prints and casually cool colors that reigned on the runway. Taking its hue cues from the embellished fabrics and folkloric prints of the American west, Sally Hansen Xtreme Wear’s new nail color collection combines beautifully boho shades with rich pigment pay-off and intense shine. The collection includes eight new stylish offerings that are perfect for free-spirits who play by their own rules.  

The collection includes:

 Femme Feather: Deck your digits with this season’s indie-inspired shade of blush

 Heritage Red: This bright, creamy red invokes a modern slant on the most classic manicure

 Out for Oxblood: A dangerously dusky deep maroon, this rich shade compliments heavier fall fabrics

 Fall Flare: Celebrate cooler climates with a glossy coat punched up with a fuchsia glitter fiesta

 Strike Gold: Live it up — this leafy, glitter-infused shade takes gold to a new level of luxury

 Hard Cider: Paint on this electric poppy polish to amp up your festival-fierce look

 Boho Blue: Temper the Mojavi heat with a Pacific-Oceanesque cobalt blue

 Gypsy Jade: This warm, deep sea-glass tone is a total gem

Here are some better shots of all the colors!  I'm excited for these.  I love the formulas and brushes on almost all Sally Hansens.  

Femme Feather

Heritage Red

Out for Oxblood

Fall Flare

Strike Gold

Hard Cider

Boho Blue

Gypsy Jade

Press Release - New Summer 2015 Collections from Zoya

LIVE THE LIFE!
ZOYA ISLAND FUN & PARADISE SUN


Introducing two new Zoya Nail Polish collections for Summer 2015, Island Fun & Paradise Sun. All in the Big5Free* formula Zoya is famous for.

ISLAND FUN (creams)

Ready for an island vacation, these playful creams embody a tropical getaway! They are strong in color to balance the brilliance of the summer sun, with a flawless cream formula.

• Jace (ZP796) - Modern tropical green in a full coverage and densely pigmented cream formula. A green that is more muted than lime and surprisingly wearable!

• Cecilia (ZP797) - Classic teal in a full coverage and densely pigmented cream formula.

• Talia (ZP798) - True turquoise in full coverage and densely pigmented cream formula.

• Serenity (ZP799) - Summer purple in a full coverage and densely pigmented cream formula. Reminiscent of beautiful blooming irises, a harbinger of summer!

• Nana (ZP800) - Deep summer fuchsia in a full coverage and densely pigmented cream formula.

• Demetria (ZP801) - A vibrant poppy red in a full coverage and densely pigmented cream formula.

PARADISE SUN (metallics)

Fully saturated with a gorgeous micronized metallic sheen, these shimmering beauties are much like sunshine sparkling on water. Meant to be used as an independent color, these shades feature a full-coverage, densely pigmented formula.

• Genesis (ZP790) - Crystalline white with a micronized metallic pearl finish. Designed to look like micro-fine diamond dust!

• Selene (ZP791) - True teal with a micronized metallic pearl finish. A unique shade with an aqua fleck that resembles deeper

layers of ocean water.

• Oceane (ZP792) - True turquoise with a micronized metallic pearl finish that reflects the clearest blue ocean waters.

• Isa (ZP793) - Deep blue-based purple with a micronized metallic pearl finish and an aqua flash that embodies the beauty of exotic island flowers.

• Mae (ZP794) - Warm magenta pink with a micronized metallic pearl finish, reminiscent of vibrant Mediterranean flowers.

• Aphrodite (ZP795) - Vibrant summer red with a micronized pearl metallic finish and multi-hued flash that brings it to life.

AVAILABLE 05/05/15!
ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)
Available in top salons, spas and on zoya.com

Press Release: Zoya Earth Day Polish Exchange 2015

ZOYA EARTH DAY NAIL POLISH EXCHANGE 2015 – STARTS TUESDAY - APRIL 21, 2015!

With over 300 shades rooted in a healthy philosophy, it’s no surprise that Zoya is committed to helping you green your beauty routine! That’s why each year we give you the opportunity to exchange any old nail polish bottles that you may have laying around your house collecting dust, or that are not BIG5FREE* formulas, for brand new toxin-free** Zoya Nail Polish shades. You can rest assured that your unwanted polishes will be disposed of in an environmentally friendly manner. Helping the earth is easy… all you have to do to get started is pick out your NEW Zoya colors at zoya.com, follow the instructions below and checkout. Let us do the rest!

How the ZOYA EARTH DAY NAIL POLISH EXCHANGE works...

1.     Visit www.zoya.com and add a minimum of 6 bottles of Zoya Nail Polish (no more than 24 bottles) to your cart. Minimum 12, maximum 48 for professional accounts.
 

2.     Apply Code: EARTHLUV and a 50% credit will be added to your exchange order - free shipping included!
 

3.     Complete checkout and you're all set! If you need further instructions (including info for our professional program) on sending back your unwanted polish click HERE.

The exchange runs on the honor system, which means you are not obligated to send in your unwanted polish - we assume you're going to do the right thing! Many people donate the polish to a local cause instead, which we fully support. If you choose to send back your polishes, please check with your carrier of choice for shipping guidelines and restrictions for nail polish. For full promotion terms & conditions and instructions on how to send in your polish, click HERE.

USE CODE: EARTHLUV
Offer valid 4/21/15 - 4/28/15 (11:59pm EST)

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Press Release - Valentine's Day 2015 From SinfulColors

VALENTINE'S DAY 2015 FROM SINFULCOLORS - Flirt With Hearts

Channel your inner Cupid this Valentine's Day with the SinfulColors Flirt With Hearts collection. These eight sensuous hues are guaranteed to make hearts flutter.  With a mix of classic reds and pinks, trendy teal plus a brand new, exclusive, limited-edition heart-shaped glitter, Love Sprinkles, you're sure to find your nail polish soul mate.  The SinfulColors Flirt With Hearts collection is amorously appropriate for the biggest date night of the year or anytime you want to add a touch of flirty fun to your manicure. The SinfulColors Flirt With Hearts collection includes: 24/7: Our hottest pink  Daredevil: A pop of neon pink Decadent: Dazzling red with metallic flakes Dream On: A brilliantly induced boysenberry GoGo Girl: A sleek and sexy candy-apple red Love Sprinkles: Bubble gum pink gleaming with white hearts and flecks of glitter Pinky Glitter: Bright pink with a splash of sparkle Rise and Shine: The perfect teal     PRICE/AVAILABILITY: $1.99 each at Walgreens, Rite Aid and other mass retailers in February 2015

Press Release - Zoya Delight

ZOYA DELIGHT
Get ready for mouth-watering spring delights from Zoya! Inspired by the soft and airy colors of the season, Zoya Delight serves up three cheerful creams and three turquoise flash metallics for an updated, flirty way to wear pastels! All in the full-coverage, long-wearing, Big5Free* formula Zoya Nail Polish is famous for.

·            ZP772/Rayne: Dewy, spring blue with an energizing turquoise metallic flash.

·        ZP773/Lillian: Faded aquamarine with a glossy cream finish.

·            ZP774/Tiana: Palette-cleansing ‘pistachio gelato’ green in a glossy cream finish.

·        ZP775/Daisy: Refreshing ‘lemon merengue’ yellow with a turquoise metallic flash.

·            ZP776/Leslie: Soft spring lavender with a turquoise metallic flash.

·        ZP777/Eden: Classic spring flower pink in a glossy cream finish.

**BIG5FREE: Zoya Professional Nail Lacquer formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

AVAILABLE 02/02/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US)

Available in top salons, spas and on zoya.com

Press Release - Zoya Wishes, Winter/Holiday 2014

Wishes really do come true with this magical new nail polish collection for Winter/Holiday 2014! Zoya Wishes** is a densely pigmented assortment featuring both traditional and Magical PixieDust formulas in coordinating color combinations that can be worn alone or combined into stunning combinations, no matter how you wear them, this collection delivers a fanciful way to celebrate the season!

·          ZP766 - NORI: Sapphire blue Magical PixieDust* with holographic hex glitter, perfect for any holiday festivity.

·      ZP767 - THEA: Deep amethyst Magical PixieDust* with an orchid flash, packed full of party-ready holographic hex glitter.

·      ZP768 - IMOGEN: Black crystal Magical PixieDust* with holographic hex glitter, just add an LBD and you’re off!

·          ZP769 - PRIM: Velvet blue metallic, with a full coverage, high-density pigment and buttery smooth application.

·          ZP770 - HAVEN: True holiday plum liquid metal with a thin vein of orchid for added brilliance.

·          ZP771 - WILLA: Full-coverage, onyx black cream.

* Zoya Magical PixieDust is textured, matte and sparkling. No base coat and top coat required.

PRE-ORDER STARTS 10/20/14!
SHIPPING DATE 11/01/14.

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US) Standard Colors
$10 (US)  - PixieDust Colors

Available in top salons, spas and on zoya.com

Press Release - Zoya Ultra PixieDust

Meet the next generation of our best-selling textured, matte and sparkling Zoya PixieDust formula ­ Zoya Ultra PixieDust! Three shades featuring both fine micro glitter and mega hex particles for tone on tone 3D effects. This easy glam nail is available in 3 shades in a gradient of red, wine and plum hues. No base or top coat required.

NEW for FALL 2014:  ZOYA ULTRA PIXIEDUST!

ZP765 ­ NOIR: Deep vampy plum, textured PixieDust with red Mega Hex Particles.

ZP764 ­ ARIANNA: Blue-toned red wine, textured PixieDust with Mega Hex Particles

ZP729 ­ OSWIN: True red, textured PixieDust with Mega Hex Particles

Zoya PixieDust Application:
For BEST RESULTS apply 2-3 thin coats of polish for full coverage to clean (oil free) nail surface. Allow product to dry completely for full effect. Do not use a base coat or top coat. Top coat can be applied for additional glossy effects.

See the ³Zoya How to apply Zoya PixieDustTM Video² for more great beauty tips and tricks to use when applying Zoya PixieDustTM.

COLLECTION PRE-ORDER STARTS September 9^th, SHIPPING BEGINS September 15^th or Sooner

ZOYA IS THE HEALTHY COLOR OF FASHION!
$10 (US) Available on Zoya.com and at finer salons and spas. 

Press Release: China Glaze - The Giver, Limited Edition Collection

It’s time to “Colour Your Destiny” with the bright colors and rich textures of China Glaze’s exclusive The Giver nail polish collection. Inspired by the most anticipated movie release of the summer, the collection combines bold and neutral crèmes, and a gorgeous glitter to create 12 limited edition shades.

Influenced by the powerful themes and message of the story, The Giver collection by China Glaze brings key moments and characters to colour, particularly the main character Jonas (portrayed by Brendon Thwaites) and his friend Fiona (portrayed by Odeya Rush) as he struggles to understand the dark, complex secrets behind his seemingly ideal community. The film will open in theatres Friday, August 15, 2014.

China Glaze® The Giver limited edition nail polish collection is available now at beauty supply stores nationwide including Sally Beauty and Ulta stores. Individual shades retail for $7.50 MSRP.

Press Release - Sally Hansen ColorFoil Nail Makeup Collection

Check out this upcoming release from Sally Hansen.

GET A METALLIC DIPPED MANICURE WITH

THE NEW SALLY HANSEN® COLORFOIL™ NAIL MAKEUP COLLECTION

THINK: Metallic iridescence in must-have shades

WHAT THEY ARE: Shimmering metallic special effect polishes in ten trendsetting shades. Get ready to bring your nails into the spotlight. With the new Sally Hansen® ColorFoil™ Nail Makeup collection, rich, electrifying pigments join forces with fashion-forward aluminum leaf to create a never-before-seen brilliant gleam effect for nails. Beloved by the most riveting stars, metallic finish nails can now be yours at home with color leader Sally Hansen®’s newest light-in-a-bottle formula.

Achieve high impact drama with high shine, liquid metal looks. With on-trend shades such as this year’s “it” color, pinky-purple lilac, to must-have mint and essential gold, silver, and copper metallics, each shade delivers a unique iridescent foil gleam finish for a one-of-a-kind nail look. These glinting polishes explode from within with extreme theatrical effect, for a new level of brilliance that fuels today’s desire for over-the-top, outrageous shine.

The breakthrough Sally Hansen® ColorFoil™ Nail Makeup collection features an exclusive non-streaking patented formula that dries in just seconds, for flawless, time saving application. The ten colorful new high-profile shades are designed to be used alone, without a base or top coat to fully preserve the stunning metallic color and effect.

Titanium Flush 

Pink Platinum 
Leaden Lilac

Liquid Gold
Minted Metal

Pink Copper

Purple Alloy 

Cobalt Chrome 

Yellow Gold 

Sterling Silver

WHAT THEY COST: $7.99 each

WHERE TO FIND THEM: The Sally Hansen® ColorFoil™ Nail Makeup collection is available beginning June 2014 at chain drug stores, food stores, and mass merchandisers nationwide.

I don't know about you but I dig foils so I'm really excited to see this upcoming collection!